Trello is the clearest Kanban board there is. Managello is a full self-hosted agency platform. Here is an honest look at where each one fits.
Most of this decision comes down to a few honest questions. If you already know your answer, you can stop here.
Context first — no feature scoring yet. Just who each tool is and where it comes from.
| Trello | ||
|---|---|---|
| Founded | 2011 | 2025 |
| Deployment | Cloud SaaS | Self-hosted (Docker) |
| Best known for | Kanban boards | Branded client portal + delivery |
| Pricing model | Freemium, per user | Flat, per install |
| Best fit | Lightweight task tracking | Agencies & studios |
| Hosting | Vendor cloud (Atlassian) | Your own VPS |
We show our assumptions in full and never bend a competitor's numbers. Prices are public list rates and can change — always confirm on their site.
| Total users | 10 users | 25 users | 50 users | 100 users |
|---|---|---|---|---|
| Trello | $50/mo | $125/mo | $250/mo | $500/mo |
| Managello | $59/mo | $59/mo | $59/mo | $59/mo |
Assumptions: Trello Standard at its lowest publicly listed rate (billed annually), multiplied by total users. Trello has a capable free plan; this table compares paid tiers. Public pricing, subject to change. Managello is a flat $59/install per month for unlimited staff and client users.
Instead of a feature checklist, here is the real path a piece of client work travels — from first request to payment and reporting.
The features that matter when clients live inside your tool. Written honestly — where Trello has something, we say so.
| Trello | ||
|---|---|---|
| Pricing & ownership | ||
| Unlimited users | Per user | Yes — staff & clients |
| Self-hosted | No — cloud only | Yes — your VPS |
| Ownership | Vendor-hosted | You own data & files |
| Project delivery | ||
| Project templates | Yes, incl. free plan | Native + optional AI draft |
| Client requests | Power-Up forms | Native intake spine |
| Client experience | ||
| Client portal | No | Branded, with shared files & client teams |
| Shared client files | Card attachments only | Native per-client library |
| Client-managed team | Board guests can add | Yes — client owner invites |
| White-label | No | Yes, on every plan |
| Magic-link login | No | Yes |
| Proofing & approvals | ||
| Proofing | Power-Up | Native (pins + versions) |
| Approval workflow | Power-Up | Native, with a record |
| Quotes, billing & payments | ||
| Quote acceptance & e-sign | None native | Accept + typed or drawn signature |
| Deposit at acceptance | No native billing | Automatic on acceptance |
| Invoices | No | Native, on your own template |
| Custom invoice layout | No native invoicing | Native editor + live preview |
| Payments | No | Stripe, your own link, or manual |
| Accounting sync | Power-Ups / Zapier only | QuickBooks Online (one-way) |
| Reporting, AI & operations | ||
| Value Lens | No | Native revenue lens |
| AI model | Vendor AI, bundled | BYOK — your key, your provider |
| Notifications | In-app + email | In-app, email, Slack |
| Audit trail | Enterprise | Yes — append-only |
| Credentials vault | Not built in | Yes — per-project, encrypted |
| Updates | Automatic by Atlassian | Safe updater + rollback |
No comparison is honest without this section. Trello does real things well — here are the ones worth weighing before you decide.
Nothing beats Trello for an at-a-glance, drag-and-drop board that anyone understands instantly.
New users are productive in minutes — there is almost nothing to learn.
Small teams can run real work on Trello without paying anything.
A huge library of Power-Ups lets you bolt on the extras you need.
Managello makes a set of deliberate trade-offs. They suit some agencies and not others; here is the thinking behind them.
Managello is built around client work — requests, proofing, approvals and invoices — not adapted from an internal task tracker.
Clients get a branded magic-link portal with a shared file library, their own team access, and approval and billing permissions you control. A designated client owner invites their own colleagues; no seat to buy, no Managello logo, no login friction.
A branded estimate, acceptance with an optional typed or drawn signature, a downloadable acceptance certificate, a fixed or percentage deposit invoice raised at acceptance, conversion into a project without re-entry, then invoicing on your own template — paid by Stripe, your own payment link or manually, and syncable to QuickBooks Online.
It runs on your VPS with your database and files. Licensing checks validity only — it never reads your client data.
Staff and client seats are unlimited. Adding a teammate or a client never changes the price.
Reusable project templates carry milestones and tasks with relative dates, and AI can draft a first pass for you to review. New projects still default to blank, so one-off work stays fast.
A current React interface with proofing, a command palette and keyboard flows — self-hosted without feeling dated.
Portal, projects, proofing, invoicing and reports are one system, not a stack of integrations to wire together.
A Trust & Compliance hub covers privacy requests, retention, audit and publishable Privacy Policy, DPA and Retention Policy pages (from editable templates, not legal advice). Optional AI Assist runs only on your own Anthropic or OpenAI key — encrypted, click-only and spend-capped, with no tokens bundled or marked up — and opt-in email digests replace noisy per-event alerts. Encrypted off-server backups go to an S3 or SFTP destination you own.
Each client's hosting, CMS, DNS, database and API logins live in the project they belong to — encrypted at rest and hidden by default, even from admins, until a short, self-expiring unlock reveals them. Every reveal is logged, and clients never see any of it. No shared spreadsheet and no separate password tool to keep in sync.
A typical, low-drama migration. Keep Trello running read-only until you are settled — there is no rush.
Managello has a built-in Trello importer. Upload your board export and we bring across lists, cards, checklists and due dates — you approve a preview before anything goes live, and every import has a one-click undo. Keep Trello read-only for history.
Nothing goes live until you have reviewed exactly what will be imported.
Changed your mind? Reverse the whole import in a single click.
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If you have outgrown simple boards and need client delivery — portal, proofing, approvals and invoicing — yes. If all you want is a lightweight personal or team Kanban board, Trello is lighter and cheaper.
Yes. Projects include a drag-and-drop Kanban board. Managello adds the delivery layer around it — clients, files, proofing and invoices.
Yes — Managello has a built-in Trello importer. Upload your board export, review the preview of cards and checklists, and import with a one-click undo. Keep Trello read-only for history.
It does more, so there is more to it — but it is designed around one clear client workflow rather than an open canvas of Power-Ups.
No. Clients use a branded magic-link portal. There are no per-user client seats.
Teams that want the simplest board possible, are happy on cloud, and do not need client portals, proofing or invoicing.
The fastest way to know if Managello fits your agency is to click around the live demo. Your server, your brand, unlimited users.
No credit card required.